Rockabilly Chili Fundraiser

This project was for hypothetical ad and branding campaign for Milwaukee’s annual Rockabilly Chili Fundraiser. I chose to pay homage to the fundraiser’s past character mascots, and invite new people to the fundraiser, with a color character-based theme. Everyone from astronauts to vampires are finding something to love at the Rockabilly Chili Fundraiser!

The tri-toned color scheme draws the eye, and makes it obvious what belongs to the advertising, as well as being fun and on-brand for the fundraiser.

The project included a poster, web ads, billboards, and a website landing page.